Refereum - Video game marketing and engagement via blockchain

Refereum - Video game marketing and engagement via blockchain

Refereum, the San Francisco-based cryptocurrency company, is revolutionizing the way video game marketing and engagement is conducted via the blockchain. By directly rewarding influencers and gamers to promote and play video games and removing marketing middleman, Refereum is transforming game marketing and engagement.

Video games are one of the largest and most pro table segments of the entertainment industry, with $109 billion annually, it surpasses the US film industry. According to a report, over $170 billion has been spent on digital advertising annually in recent years, yet the industry is plagued with legacy inefficiencies.

The Refereum (RFR) utility token is a decentralized referral marketing and cash reward platform that solves the problems of game streamers and content creators who in recent years are enforced by the current monopoly on advertising avenues to shift the game budget from content creation to skyrocketing marketing costs. The Refereum cryptocurrency uses blockchain technology to bypass traditional advertising companies and complex legislative and geopolitical restrictions, shifting over $100 billion in advertising revenue from corporations to distribute to individual game players.

“ We strive to help streamers and game developers. We know Refereum shares these goals, and we plan to keep collaborating on the future of game streaming. ”
— Ernest Le, Director of Publisher & Developer Partnerships at Twitch

Refereum is backed by a veteran game industry team with leadership experience from Electronic Arts, Zynga, Google, and other prominent gaming and platform roles. The smart contracts have been written by world-renowned white hat cryptography and cryptocurrency experts who have served from Tether to Polybius, and other similar high-pro le initiatives. Refereum is advised by Twitch, the world’s largest gaming in uencer platform, and Unity, the most widely used game engine in the industry. It is working with Ambisafe, which has secured cryptocurrency projects like Tether and Chronobank.

“ We plan to support Refereum tools and assets to help developers keep being successful with Unity.“ — Ian Dunlap, Asset Store Manager at Unity

Refereum Economy

The Refereum economy is primed for this growth with

  • gamers,

  • influencers, and

  • game developers. Developers buy Refereum to pay influencers.

Players and Influencers extract real world value from their Refereum awards, or spend it in-game.

Token Sale Details

  • Token Sale Date - November 13th, 2017

  • Total tokens - 50,000,000

  • Tokens for sale - 25,000,000

  • Initial price - $1 with early adoption discounts.

  • Technical Specifications - ERC20 Token

Oleksii Matiiasevych, the whitehat who saved millions in July’s multi-sig exploit is the Smart Contract Engineer for this project.

Project Overview

Should you be an interested buyer, game developer, and a gamer, subscribe now to the newsletter for future news and announcements.

Disclaimer: This is a sponsored article and should NOT be viewed as an endorsement by EtherWorld. Readers are requested to do their own research before investing into any project.

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refereum #blockchain #cryptocurrency #ico

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