EtherWorld.co
Brand Assets
Official logos, colours, and guidelines for using the EtherWorld brand. Please read the usage guidelines before using these assets.
Logos
Logo Variations
Use the version that provides the most contrast against your background. Always maintain clear space around the logo.
Colours
Brand Palette
The EtherWorld palette reflects the Ethereum ecosystem — bold primaries from the logo mark, grounded by neutral blacks and whites.
Black
#000000
Dark
#161616
White
#FFFFFF
Gold
#F5A623
Cyan
#00C8E0
Green
#4CAF50
Typography
Type Scale
EtherWorld uses Ghost's configured heading and body fonts. Hierarchy is established through weight and size, not decoration.
Heading 1
Heading font3rem / 700
Heading 2
Heading font2rem / 600
Heading 3
Heading font1.375rem / 600
Body — News, technology, and the Ethereum ecosystem.
Body font1.125rem / 400
Caption — Secondary information and metadata
Body font0.875rem / 400
Guidelines
Usage
Follow these guidelines to keep the EtherWorld brand consistent and recognisable.
Do
- Use the logo on high-contrast backgrounds
- Maintain clear space equal to the height of the "E" in EtherWorld around all sides
- Use the dark logo on light backgrounds and vice versa
- Link to etherworld.co when using the logo in digital contexts
- Use the horizontal logo as the primary mark wherever possible
Don't
- Stretch, skew, or distort the logo in any direction
- Recolour or apply filters to the logo mark
- Place the logo on a visually busy background
- Use the logo to imply an official partnership without permission
- Recreate or redraw the logo — always use the supplied files
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