It was just one of the most audacious actions in recent AI history. It has been claimed that cryptocurrency CEO Kris Marszalek paid almost $70 million for the site ai.com, which is considered to be the most costly domain ever sold.

It's not a coincidence that the timing is right. The acquisition took place right before the release of a brand-new AI product geared for consumers that was based on self-governing AI agents. By making this acquisition, Marszalek is establishing a strong presence in the AI industry and placing ai.com as a flagship brand at the core of their approach.

• Acquisition Record
• Super Bowl Launch
• Strategic Vision
• Market Impact

Acquisition Record

The acquisition of ai.com for $70 million establishes a new standard for domain name history. It easily outpaces other high-profile acquisitions such as Voice.com, which Block.one purchased for $30 million in 2019, and 360.com, which 360 Security Technology purchased for $17 million in 2015.

This deal makes ai.com the largest domain sale ever to be made public, demonstrating the growing importance of artificial intelligence over the coming ten years.

The fact that the full purchase was purportedly made in bitcoin only heightens the significance. For a purchase of this magnitude, that is extremely unusual, and it demonstrates the growing trust in digital assets for significant technology investments.

Super Bowl Launch

AI.com, which was created as a consumer-first platform, made an outrageous stage debut on February 8, 2026, at Super Bowl LX. The Super Bowl is one of the most-viewed events in the US. The launch instantly exposed the brand to over 100 million people.

Selecting this time demonstrates how serious the vision is. Super Bowl advertising is very expensive, but it provides unparalleled exposure. By launching ai.com there, Kris Marszalek made it clear that this is a mainstream tech rollout rather than a specialised one.

According to Marszalek, the platform will have self-governing AI agents designed to manage routine operations like messaging and productivity processes, as well as more complicated ones like stock trading and application automation. Making powerful AI feel accessible, useful, and practical in day-to-day life is the obvious objective.

I purchased https://t.co/ac2AqjBNxj in April. Since that time, we created a team that has been steadily building. There are always twists and turns, but I’m excited with our first launch this Sunday during the Super Bowl. pic.twitter.com/BbqVo1bQLZ

— Kris | ai.com (@kris) February 6, 2026

Strategic Vision

This action goes well beyond simply purchasing a high-end domain for Kris Marszalek. He views it as a gateway to what he predicts will be one of the most significant technology revolutions in the ensuing ten to twenty years.

This kind of thinking is very similar to the broader approach of Crypto.com, a business that is estimated to generate around $1.5 billion a year and is renowned for its audacious branding choices, such as a $700 million naming-rights agreement for a major sports venue.

Getting ahead of the competition in a congested AI market is the goal. When it comes to drawing in customers, enhancing search visibility, and influencing how the brand is seen, owning a distinctive domain like ai.com can provide a significant advantage.

Domain experts say there are special benefits to using ultra-short, generic domains like ai.com. They are simple to recall, attract direct traffic by nature, and receive a lot of media attention, all of which improve brand awareness and reduce the cost of acquiring new customers.

Market Impact

Category-defining domains provide many benefits, including increased search engine visibility, direct traffic, and immediate brand awareness. Ultra-short names are simpler to recall, which helps brands stick in consumers' thoughts and reduces the cost of acquiring new customers.

Kris Marszalek is obviously trying to establish ai.com as the go-to place for regular AI use by combining a mass-market launch, a worldwide user base, and a record-breaking domain acquisition.

Although all of the platform's features are still unknown, the size of the expenditure makes it obvious that this is not a quick experiment. It demonstrates how access to AI is increasingly shaped by premium digital assets and conveys rising assurance that AI will be a popular consumer technology for years to come.

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